We are delighted to present an exciting schedule of free training for January 2020.

1. Design for online and print: Practical tips for effective design

Date: Thursday January 16th 2020
Time: 6:30 pm – 8.30 pm
Venue: Dundrum Parish Centre, 14 Main St, Dundrum, Dublin 14, D14 Y5N7

Topics will include:

– Why strong images (graphics and photographs) are important.
– Fundamentals of graphic design – putting the foundations in place.
– Photography tips & tricks: how to take a good photo for your public communications tools (newsletters, websites, blog posts, etc.)
– How to create graphics to promote your business through print mediums and social media.
– Using Canva, stock photographs and other free online tools to enhance your visual outputs.
– How to use the graphics you create as part of your social media strategy.

Session Outcomes:

This will be a practical, hands-on session. Participants will gain the skills to create simple graphics – using free online tools – to promote their organisation.
They will learn how to tailor content to engage their specific target audience.
They will understand the content they create can be used in their communications and social media strategy.


This training will be delivered by Alice PR’s Digital Marketing Manager Elaine Parsons. Elaine provides PR support to clients including Right at Home, The University Guy, and Wild Code School, with a specific focus on digital marketing campaigns. She has extensive knowledge of tools and techniques for developing effective visual content.



2. Email Marketing: Building, engaging and keeping your audience

Date: Wednesday January 22nd 2020
Time: 10:00 am – 12:00 pm
Venue: Blackrock Education Centre, Kill Avenue, Dun Laoghaire

Topics will include:

The importance of email as a digital marketing tool.
Creating an email newsletter for your business.
Using MailChimp to design a professional-looking newsletter template and manage your newsletter.
Building up your mailing list.
What to promote through your newsletter (special offers, discounts, seasonal events, etc.)
Data protection issues in relation to email marketing, including the implications of the GDPR (General Data Protection Regulation).

Session Outcomes:
This will be a practical, interactive session. Participants will learn how to use MailChimp to develop professional-looking email newsletters and manage their mailing databases.
They will increase their understanding of their data protection obligations.


This training will be delivered by Emma Walsh, from Alice PR & Events. In her role as Account Executive, Emma plans and delivers strategic email marketing campaigns for a range of clients from community and charity sectors. In her previous role in communications for a national UK charity, Emma coordinated email marketing as part of UK-wide fundraising, volunteer recruitment and awareness campaigns.



3. Mobile Phone Video Training (two options for attending)

Date: Thursday 23rd January 2020
Time: 9.30am – 1:00pm
Venue: Mounttown Community Centre, Fitzgerald Park, Monkstown, Dublin


Date: Thursday 23rd of January 2020
Time: 6:30pm – 10:00pm
Venue: Ballaly Family Resource Centre, The Scout’s Den, Wedgewood, Blackthorn, Dublin 16

Topics will include:

– How to structure your video
– How to conduct a filmed interview
– The golden rules of video and still photography
– How to put movement into still images
– How to find and use free music and special effects
– How to edit everything together for professional results
– Developing your video communication strategy … and much more!

This training will be delivered by BigRock Design – https://www.bigrockdesigns.com


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